Product Designer based in London
Selected Work
Based in London, I am a product designer who believes software should have a soul. For 8+ years I have been helping teams transform complex ideas into simple, memorable experiences that feel right.
I thrive in 0→1 environments and in scaling products with purpose. From SaaS and banking to e-commerce and internal tools, I’ve led teams and shaped solutions that meet real user needs while driving business outcomes.
Whether building from the ground up or untangling legacy systems, I bring clarity, focus, and a human touch to complex problems.
2023 - Present
Design Consultant
Hatch Digitally
I lead end-to-end UX design for B2B software, creating seamless experiences across all touchpoints. By collaborating with cross-functional teams, I develop user flows and high-fidelity mockups that align with brand strategy. My contributions to design iterations improved user engagement by 19% and increased click-through rates.
2023 - Present
Design Consultant
Hatch Digitally
I lead end-to-end UX design for B2B software, creating seamless experiences across all touchpoints. By collaborating with cross-functional teams, I develop user flows and high-fidelity mockups that align with brand strategy. My contributions to design iterations improved user engagement by 19% and increased click-through rates.
2023 - Present
Design Consultant
Hatch Digitally
I lead end-to-end UX design for B2B software, creating seamless experiences across all touchpoints. By collaborating with cross-functional teams, I develop user flows and high-fidelity mockups that align with brand strategy. My contributions to design iterations improved user engagement by 19% and increased click-through rates.
2024 – 2025
Design Manager
Larkbury London
At Larkbury London, I led end-to-end research, design, and execution to enhance the customer experience. My work on product search and filtering systems boosted discoverability by 17% and increased conversions. By streamlining product entry workflows, I reduced operational inefficiencies by 39%, accelerating time-to-market and validating all design decisions with users and stakeholders through interactive prototypes.
2024 – 2025
Design Manager
Larkbury London
At Larkbury London, I led end-to-end research, design, and execution to enhance the customer experience. My work on product search and filtering systems boosted discoverability by 17% and increased conversions. By streamlining product entry workflows, I reduced operational inefficiencies by 39%, accelerating time-to-market and validating all design decisions with users and stakeholders through interactive prototypes.
2024 – 2025
Design Manager
Larkbury London
At Larkbury London, I led end-to-end research, design, and execution to enhance the customer experience. My work on product search and filtering systems boosted discoverability by 17% and increased conversions. By streamlining product entry workflows, I reduced operational inefficiencies by 39%, accelerating time-to-market and validating all design decisions with users and stakeholders through interactive prototypes.
2021 – 2023
Product Design Manager
Cloudways by Digital Ocean
At Cloudways, I collaborated with cross-functional teams to elevate the product experience, mentoring colleagues and leading accessibility initiatives that improved the platform's score by 21%. My design work on DigitalOcean’s cloud platform increased adoption by 43% and reduced onboarding time by 16%. By establishing the Atmosphere design system and improving user flows through testing, I also increased customer retention by 23% and task success rates by 31%.
2021 – 2023
Product Design Manager
Cloudways by Digital Ocean
At Cloudways, I collaborated with cross-functional teams to elevate the product experience, mentoring colleagues and leading accessibility initiatives that improved the platform's score by 21%. My design work on DigitalOcean’s cloud platform increased adoption by 43% and reduced onboarding time by 16%. By establishing the Atmosphere design system and improving user flows through testing, I also increased customer retention by 23% and task success rates by 31%.
2021 – 2023
Product Design Manager
Cloudways by Digital Ocean
At Cloudways, I collaborated with cross-functional teams to elevate the product experience, mentoring colleagues and leading accessibility initiatives that improved the platform's score by 21%. My design work on DigitalOcean’s cloud platform increased adoption by 43% and reduced onboarding time by 16%. By establishing the Atmosphere design system and improving user flows through testing, I also increased customer retention by 23% and task success rates by 31%.
2023 – 2023
Visiting Faculty
Indus Valley School of Art and Archiecture
As a visiting faculty member at IVS, I taught advanced UX design principles, guiding graduate students on real-world projects from research to prototyping. My specialized lectures focused on accessibility and inclusive design, preparing students to tackle industry challenges. I earned a 4.7/5 satisfaction rating by providing detailed feedback and integrating industry tools into the curriculum.
2023 – 2023
Visiting Faculty
Indus Valley School of Art and Archiecture
As a visiting faculty member at IVS, I taught advanced UX design principles, guiding graduate students on real-world projects from research to prototyping. My specialized lectures focused on accessibility and inclusive design, preparing students to tackle industry challenges. I earned a 4.7/5 satisfaction rating by providing detailed feedback and integrating industry tools into the curriculum.
2023 – 2023
Visiting Faculty
Indus Valley School of Art and Archiecture
As a visiting faculty member at IVS, I taught advanced UX design principles, guiding graduate students on real-world projects from research to prototyping. My specialized lectures focused on accessibility and inclusive design, preparing students to tackle industry challenges. I earned a 4.7/5 satisfaction rating by providing detailed feedback and integrating industry tools into the curriculum.
2017 – 2021
Salesflo Pvt.Ltd
Design & UX Manager
At Salesflo, I led UX/UI design, driving a 35% increase in user growth and contributing to a 50% funding increase through the design of scalable B2B solutions like Jugnu. My work on user research and usability testing reduced complaints by 25% and boosted customer satisfaction. By optimizing workflows, I increased daily revenue by 20% while building a cohesive design system to ensure consistency and improve team collaboration.
2017 – 2021
Salesflo Pvt.Ltd
Design & UX Manager
At Salesflo, I led UX/UI design, driving a 35% increase in user growth and contributing to a 50% funding increase through the design of scalable B2B solutions like Jugnu. My work on user research and usability testing reduced complaints by 25% and boosted customer satisfaction. By optimizing workflows, I increased daily revenue by 20% while building a cohesive design system to ensure consistency and improve team collaboration.
2017 – 2021
Salesflo Pvt.Ltd
Design & UX Manager
At Salesflo, I led UX/UI design, driving a 35% increase in user growth and contributing to a 50% funding increase through the design of scalable B2B solutions like Jugnu. My work on user research and usability testing reduced complaints by 25% and boosted customer satisfaction. By optimizing workflows, I increased daily revenue by 20% while building a cohesive design system to ensure consistency and improve team collaboration.
Testimonials
Shahmir shines in versatility, adaptability, and mentoring. During his time at Cloudways, he helped us establish the Product Design and Research function. His approach to challenges is nothing short of inspiring, driving our team to greater heights. Shahmir combines a vibrant personality with a genuine dedication to nurturing talent, making our workspace productive and enjoyable. Shahmir is not just a manager; he was a pivotal force in our team. His ability to adapt and unwavering support and positivity make him an incredible asset.
It is my pleasure to recommend Shahmir as a highly energetic and passionate UX professional. Throughout my years in the industry, I have found Shahmir to be exceptionally knowledgeable in UX research, with a keen ability to anticipate and address potential scenarios. His dedication to designing sensible and intuitive user experiences is truly impressive. Furthermore, his background in design and attention to detail in visual aesthetics add great value to any team he is a part of. I wholeheartedly recommend Shahmir to any team seeking a talented and forward-thinking UX professional.
One thing that has always impressed me about Shahmir is his philosophy of "convince or get convinced" by discussing solutions to problems and never enforcing his ideas. It gives a lot of room for learning and develops communication skills - teaching how to articulate rationale better. Shahmir ensures that his team outshines through their work but also has a healthy work-life balance. I've heard him say this often, "My team's success, is my success" which is why he always puts his team in the front when receiving appreciation.
Few people have the opportunity to report to a manager who is also a coach and mentor but I did when I worked with Shahmir at Salesflo. He knows how to bring the best out of each person, and has helped me discover my potential as a creative professional. His unique take on solving complex design problems and contagious creative energy made it a joy to be on his team. With his advanced design knowledge and leadership skills, Shahmir would be an invaluable asset on any team.
Transitioning from academia to user research was no walk in the park, but Shahmir's guidance transformed it into a rewarding experience, helping me adjust to a new industry. Shahmir taught me how to adopt the mindset of a product researcher and thrive in a fast-paced environment. His mentorship allowed me not only to learn about this new field, but also encouraged me to bring fresh insights into our work. I would highly recommend him as he has set a benchmark for exceptional leadership within the product design industry.
I have directly reported to Shahmir for 1.5 years. Working with Shahmir has been an amazing learning opportunity. As a manager, he guides you to navigate the day-to-day challenges and helps set long-term career goals and a plan to achieve them. He has exceptional problem-solving skills which are complemented by his leadership abilities. Shahmir consistently gave 100% of himself to the design team and was critical in ensuring the completion of our projects by the deadline.
Shahmir shines in versatility, adaptability, and mentoring. During his time at Cloudways, he helped us establish the Product Design and Research function. His approach to challenges is nothing short of inspiring, driving our team to greater heights. Shahmir combines a vibrant personality with a genuine dedication to nurturing talent, making our workspace productive and enjoyable. Shahmir is not just a manager; he was a pivotal force in our team. His ability to adapt and unwavering support and positivity make him an incredible asset.
It is my pleasure to recommend Shahmir as a highly energetic and passionate UX professional. Throughout my years in the industry, I have found Shahmir to be exceptionally knowledgeable in UX research, with a keen ability to anticipate and address potential scenarios. His dedication to designing sensible and intuitive user experiences is truly impressive. Furthermore, his background in design and attention to detail in visual aesthetics add great value to any team he is a part of. I wholeheartedly recommend Shahmir to any team seeking a talented and forward-thinking UX professional.
One thing that has always impressed me about Shahmir is his philosophy of "convince or get convinced" by discussing solutions to problems and never enforcing his ideas. It gives a lot of room for learning and develops communication skills - teaching how to articulate rationale better. Shahmir ensures that his team outshines through their work but also has a healthy work-life balance. I've heard him say this often, "My team's success, is my success" which is why he always puts his team in the front when receiving appreciation.
Few people have the opportunity to report to a manager who is also a coach and mentor but I did when I worked with Shahmir at Salesflo. He knows how to bring the best out of each person, and has helped me discover my potential as a creative professional. His unique take on solving complex design problems and contagious creative energy made it a joy to be on his team. With his advanced design knowledge and leadership skills, Shahmir would be an invaluable asset on any team.
Transitioning from academia to user research was no walk in the park, but Shahmir's guidance transformed it into a rewarding experience, helping me adjust to a new industry. Shahmir taught me how to adopt the mindset of a product researcher and thrive in a fast-paced environment. His mentorship allowed me not only to learn about this new field, but also encouraged me to bring fresh insights into our work. I would highly recommend him as he has set a benchmark for exceptional leadership within the product design industry.
I have directly reported to Shahmir for 1.5 years. Working with Shahmir has been an amazing learning opportunity. As a manager, he guides you to navigate the day-to-day challenges and helps set long-term career goals and a plan to achieve them. He has exceptional problem-solving skills which are complemented by his leadership abilities. Shahmir consistently gave 100% of himself to the design team and was critical in ensuring the completion of our projects by the deadline.
Shahmir shines in versatility, adaptability, and mentoring. During his time at Cloudways, he helped us establish the Product Design and Research function. His approach to challenges is nothing short of inspiring, driving our team to greater heights. Shahmir combines a vibrant personality with a genuine dedication to nurturing talent, making our workspace productive and enjoyable. Shahmir is not just a manager; he was a pivotal force in our team. His ability to adapt and unwavering support and positivity make him an incredible asset.
It is my pleasure to recommend Shahmir as a highly energetic and passionate UX professional. Throughout my years in the industry, I have found Shahmir to be exceptionally knowledgeable in UX research, with a keen ability to anticipate and address potential scenarios. His dedication to designing sensible and intuitive user experiences is truly impressive. Furthermore, his background in design and attention to detail in visual aesthetics add great value to any team he is a part of. I wholeheartedly recommend Shahmir to any team seeking a talented and forward-thinking UX professional.
One thing that has always impressed me about Shahmir is his philosophy of "convince or get convinced" by discussing solutions to problems and never enforcing his ideas. It gives a lot of room for learning and develops communication skills - teaching how to articulate rationale better. Shahmir ensures that his team outshines through their work but also has a healthy work-life balance. I've heard him say this often, "My team's success, is my success" which is why he always puts his team in the front when receiving appreciation.
Few people have the opportunity to report to a manager who is also a coach and mentor but I did when I worked with Shahmir at Salesflo. He knows how to bring the best out of each person, and has helped me discover my potential as a creative professional. His unique take on solving complex design problems and contagious creative energy made it a joy to be on his team. With his advanced design knowledge and leadership skills, Shahmir would be an invaluable asset on any team.
Transitioning from academia to user research was no walk in the park, but Shahmir's guidance transformed it into a rewarding experience, helping me adjust to a new industry. Shahmir taught me how to adopt the mindset of a product researcher and thrive in a fast-paced environment. His mentorship allowed me not only to learn about this new field, but also encouraged me to bring fresh insights into our work. I would highly recommend him as he has set a benchmark for exceptional leadership within the product design industry.
I have directly reported to Shahmir for 1.5 years. Working with Shahmir has been an amazing learning opportunity. As a manager, he guides you to navigate the day-to-day challenges and helps set long-term career goals and a plan to achieve them. He has exceptional problem-solving skills which are complemented by his leadership abilities. Shahmir consistently gave 100% of himself to the design team and was critical in ensuring the completion of our projects by the deadline.
Shahmir shines in versatility, adaptability, and mentoring. During his time at Cloudways, he helped us establish the Product Design and Research function. His approach to challenges is nothing short of inspiring, driving our team to greater heights. Shahmir combines a vibrant personality with a genuine dedication to nurturing talent, making our workspace productive and enjoyable. Shahmir is not just a manager; he was a pivotal force in our team. His ability to adapt and unwavering support and positivity make him an incredible asset.
It is my pleasure to recommend Shahmir as a highly energetic and passionate UX professional. Throughout my years in the industry, I have found Shahmir to be exceptionally knowledgeable in UX research, with a keen ability to anticipate and address potential scenarios. His dedication to designing sensible and intuitive user experiences is truly impressive. Furthermore, his background in design and attention to detail in visual aesthetics add great value to any team he is a part of. I wholeheartedly recommend Shahmir to any team seeking a talented and forward-thinking UX professional.
One thing that has always impressed me about Shahmir is his philosophy of "convince or get convinced" by discussing solutions to problems and never enforcing his ideas. It gives a lot of room for learning and develops communication skills - teaching how to articulate rationale better. Shahmir ensures that his team outshines through their work but also has a healthy work-life balance. I've heard him say this often, "My team's success, is my success" which is why he always puts his team in the front when receiving appreciation.
Few people have the opportunity to report to a manager who is also a coach and mentor but I did when I worked with Shahmir at Salesflo. He knows how to bring the best out of each person, and has helped me discover my potential as a creative professional. His unique take on solving complex design problems and contagious creative energy made it a joy to be on his team. With his advanced design knowledge and leadership skills, Shahmir would be an invaluable asset on any team.
Transitioning from academia to user research was no walk in the park, but Shahmir's guidance transformed it into a rewarding experience, helping me adjust to a new industry. Shahmir taught me how to adopt the mindset of a product researcher and thrive in a fast-paced environment. His mentorship allowed me not only to learn about this new field, but also encouraged me to bring fresh insights into our work. I would highly recommend him as he has set a benchmark for exceptional leadership within the product design industry.
I have directly reported to Shahmir for 1.5 years. Working with Shahmir has been an amazing learning opportunity. As a manager, he guides you to navigate the day-to-day challenges and helps set long-term career goals and a plan to achieve them. He has exceptional problem-solving skills which are complemented by his leadership abilities. Shahmir consistently gave 100% of himself to the design team and was critical in ensuring the completion of our projects by the deadline.
Shahmir shines in versatility, adaptability, and mentoring. During his time at Cloudways, he helped us establish the Product Design and Research function. His approach to challenges is nothing short of inspiring, driving our team to greater heights. Shahmir combines a vibrant personality with a genuine dedication to nurturing talent, making our workspace productive and enjoyable. Shahmir is not just a manager; he was a pivotal force in our team. His ability to adapt and unwavering support and positivity make him an incredible asset.
It is my pleasure to recommend Shahmir as a highly energetic and passionate UX professional. Throughout my years in the industry, I have found Shahmir to be exceptionally knowledgeable in UX research, with a keen ability to anticipate and address potential scenarios. His dedication to designing sensible and intuitive user experiences is truly impressive. Furthermore, his background in design and attention to detail in visual aesthetics add great value to any team he is a part of. I wholeheartedly recommend Shahmir to any team seeking a talented and forward-thinking UX professional.
One thing that has always impressed me about Shahmir is his philosophy of "convince or get convinced" by discussing solutions to problems and never enforcing his ideas. It gives a lot of room for learning and develops communication skills - teaching how to articulate rationale better. Shahmir ensures that his team outshines through their work but also has a healthy work-life balance. I've heard him say this often, "My team's success, is my success" which is why he always puts his team in the front when receiving appreciation.
Few people have the opportunity to report to a manager who is also a coach and mentor but I did when I worked with Shahmir at Salesflo. He knows how to bring the best out of each person, and has helped me discover my potential as a creative professional. His unique take on solving complex design problems and contagious creative energy made it a joy to be on his team. With his advanced design knowledge and leadership skills, Shahmir would be an invaluable asset on any team.
Transitioning from academia to user research was no walk in the park, but Shahmir's guidance transformed it into a rewarding experience, helping me adjust to a new industry. Shahmir taught me how to adopt the mindset of a product researcher and thrive in a fast-paced environment. His mentorship allowed me not only to learn about this new field, but also encouraged me to bring fresh insights into our work. I would highly recommend him as he has set a benchmark for exceptional leadership within the product design industry.
I have directly reported to Shahmir for 1.5 years. Working with Shahmir has been an amazing learning opportunity. As a manager, he guides you to navigate the day-to-day challenges and helps set long-term career goals and a plan to achieve them. He has exceptional problem-solving skills which are complemented by his leadership abilities. Shahmir consistently gave 100% of himself to the design team and was critical in ensuring the completion of our projects by the deadline.
Shahmir shines in versatility, adaptability, and mentoring. During his time at Cloudways, he helped us establish the Product Design and Research function. His approach to challenges is nothing short of inspiring, driving our team to greater heights. Shahmir combines a vibrant personality with a genuine dedication to nurturing talent, making our workspace productive and enjoyable. Shahmir is not just a manager; he was a pivotal force in our team. His ability to adapt and unwavering support and positivity make him an incredible asset.
It is my pleasure to recommend Shahmir as a highly energetic and passionate UX professional. Throughout my years in the industry, I have found Shahmir to be exceptionally knowledgeable in UX research, with a keen ability to anticipate and address potential scenarios. His dedication to designing sensible and intuitive user experiences is truly impressive. Furthermore, his background in design and attention to detail in visual aesthetics add great value to any team he is a part of. I wholeheartedly recommend Shahmir to any team seeking a talented and forward-thinking UX professional.
One thing that has always impressed me about Shahmir is his philosophy of "convince or get convinced" by discussing solutions to problems and never enforcing his ideas. It gives a lot of room for learning and develops communication skills - teaching how to articulate rationale better. Shahmir ensures that his team outshines through their work but also has a healthy work-life balance. I've heard him say this often, "My team's success, is my success" which is why he always puts his team in the front when receiving appreciation.
Few people have the opportunity to report to a manager who is also a coach and mentor but I did when I worked with Shahmir at Salesflo. He knows how to bring the best out of each person, and has helped me discover my potential as a creative professional. His unique take on solving complex design problems and contagious creative energy made it a joy to be on his team. With his advanced design knowledge and leadership skills, Shahmir would be an invaluable asset on any team.
Transitioning from academia to user research was no walk in the park, but Shahmir's guidance transformed it into a rewarding experience, helping me adjust to a new industry. Shahmir taught me how to adopt the mindset of a product researcher and thrive in a fast-paced environment. His mentorship allowed me not only to learn about this new field, but also encouraged me to bring fresh insights into our work. I would highly recommend him as he has set a benchmark for exceptional leadership within the product design industry.
I have directly reported to Shahmir for 1.5 years. Working with Shahmir has been an amazing learning opportunity. As a manager, he guides you to navigate the day-to-day challenges and helps set long-term career goals and a plan to achieve them. He has exceptional problem-solving skills which are complemented by his leadership abilities. Shahmir consistently gave 100% of himself to the design team and was critical in ensuring the completion of our projects by the deadline.