Product Designer based in London
Selected Work
Based in London, I am a product designer who believes software should have a soul. For 8+ years I have been helping teams transform complex ideas into simple, memorable experiences that feel right.
I thrive in 0→1 environments and in scaling products with purpose. From SaaS and banking to e-commerce and internal tools, I’ve led teams and shaped solutions that meet real user needs while driving business outcomes.
Whether building from the ground up or untangling legacy systems, I bring clarity, focus, and a human touch to complex problems.
Experience
2023 - Present
Design Consultant
Hatch Global Marketing Private Limited
Currently leading full-cycle UX design initiatives for B2B software and digital platforms, focusing on creating seamless user experiences through high-fidelity mockups and strategic user flows. I championed marketing-focused design, which drove a 29% boost in customer engagement and improved user satisfaction on e-commerce platforms. A core focus has been collaboration, including hands-on workshops that streamlined workflows and resulted in 13% faster project delivery.
2023 - Present
Design Consultant
Hatch Global Marketing Private Limited
Currently leading full-cycle UX design initiatives for B2B software and digital platforms, focusing on creating seamless user experiences through high-fidelity mockups and strategic user flows. I championed marketing-focused design, which drove a 29% boost in customer engagement and improved user satisfaction on e-commerce platforms. A core focus has been collaboration, including hands-on workshops that streamlined workflows and resulted in 13% faster project delivery.
2023 - Present
Design Consultant
Hatch Global Marketing Private Limited
Currently leading full-cycle UX design initiatives for B2B software and digital platforms, focusing on creating seamless user experiences through high-fidelity mockups and strategic user flows. I championed marketing-focused design, which drove a 29% boost in customer engagement and improved user satisfaction on e-commerce platforms. A core focus has been collaboration, including hands-on workshops that streamlined workflows and resulted in 13% faster project delivery.
2024 – 2025
Design Manager
Larkbury London
I spearheaded the redesign of the website's navigation and Information Architecture (IA), successfully improving retention by 18% and lowering bounce rates. A key project involved optimizing product search and filtering, which significantly enhanced discoverability and led to higher conversion rates. Through comprehensive usability testing and prototyping, I drove a 27% increase in user engagement. I also streamlined internal operations, reducing SAP product entry workflows and operational inefficiencies by 17%.
2024 – 2025
Design Manager
Larkbury London
I spearheaded the redesign of the website's navigation and Information Architecture (IA), successfully improving retention by 18% and lowering bounce rates. A key project involved optimizing product search and filtering, which significantly enhanced discoverability and led to higher conversion rates. Through comprehensive usability testing and prototyping, I drove a 27% increase in user engagement. I also streamlined internal operations, reducing SAP product entry workflows and operational inefficiencies by 17%.
2024 – 2025
Design Manager
Larkbury London
I spearheaded the redesign of the website's navigation and Information Architecture (IA), successfully improving retention by 18% and lowering bounce rates. A key project involved optimizing product search and filtering, which significantly enhanced discoverability and led to higher conversion rates. Through comprehensive usability testing and prototyping, I drove a 27% increase in user engagement. I also streamlined internal operations, reducing SAP product entry workflows and operational inefficiencies by 17%.
2021 – 2023
Product Design Manager
Cloudways by Digital Ocean
At Cloudways, I defined and led the overall UX/UI strategy, resulting in a 32% increase in product adoption within six months by optimizing the onboarding experience. Crucially, I built the design team and established the research function from the ground up, designing the entire hiring process and eventually bringing on 8 designers and 3 researchers. I used Agile methodologies in collaboration with product and engineering teams, which boosted design efficiency by 17% and contributed directly to a $350 million acquisition. I also directed a full platform revamp that increased overall adoption by 32% and enhanced accessibility across the platform.
2021 – 2023
Product Design Manager
Cloudways by Digital Ocean
At Cloudways, I defined and led the overall UX/UI strategy, resulting in a 32% increase in product adoption within six months by optimizing the onboarding experience. Crucially, I built the design team and established the research function from the ground up, designing the entire hiring process and eventually bringing on 8 designers and 3 researchers. I used Agile methodologies in collaboration with product and engineering teams, which boosted design efficiency by 17% and contributed directly to a $350 million acquisition. I also directed a full platform revamp that increased overall adoption by 32% and enhanced accessibility across the platform.
2021 – 2023
Product Design Manager
Cloudways by Digital Ocean
At Cloudways, I defined and led the overall UX/UI strategy, resulting in a 32% increase in product adoption within six months by optimizing the onboarding experience. Crucially, I built the design team and established the research function from the ground up, designing the entire hiring process and eventually bringing on 8 designers and 3 researchers. I used Agile methodologies in collaboration with product and engineering teams, which boosted design efficiency by 17% and contributed directly to a $350 million acquisition. I also directed a full platform revamp that increased overall adoption by 32% and enhanced accessibility across the platform.
2023 – 2023
Visiting Faculty
Indus Valley School of Art and Archiecture
As a visiting faculty member at IVS, where I taught advanced UX methodologies to students, mentoring them in critical areas like research, prototyping, and usability testing. I integrated industry-standard tools like Figma and Adobe XD into the curriculum. My focus on practical application and modern design principles resulted in a high 4.7/5 student satisfaction rating.
2023 – 2023
Visiting Faculty
Indus Valley School of Art and Archiecture
As a visiting faculty member at IVS, where I taught advanced UX methodologies to students, mentoring them in critical areas like research, prototyping, and usability testing. I integrated industry-standard tools like Figma and Adobe XD into the curriculum. My focus on practical application and modern design principles resulted in a high 4.7/5 student satisfaction rating.
2023 – 2023
Visiting Faculty
Indus Valley School of Art and Archiecture
As a visiting faculty member at IVS, where I taught advanced UX methodologies to students, mentoring them in critical areas like research, prototyping, and usability testing. I integrated industry-standard tools like Figma and Adobe XD into the curriculum. My focus on practical application and modern design principles resulted in a high 4.7/5 student satisfaction rating.
2017 – 2021
Salesflo Pvt.Ltd
Design & UX Manager
I independently drove the enterprise UX strategy, which resulted in a massive 74% increase in user growth across web and mobile applications. Crucially, I built the UX and research functions from the ground up, successfully hiring designers and managing both the UX and the creative design teams. This strategic work helped secure $3.1 million in funding by successfully launching three high-impact B2B products and acquiring over 40 new FMCG business customers. Additionally, I built and maintained crucial design systems that ensured UI consistency and efficiently reduced overall redesign time.
2017 – 2021
Salesflo Pvt.Ltd
Design & UX Manager
I independently drove the enterprise UX strategy, which resulted in a massive 74% increase in user growth across web and mobile applications. Crucially, I built the UX and research functions from the ground up, successfully hiring designers and managing both the UX and the creative design teams. This strategic work helped secure $3.1 million in funding by successfully launching three high-impact B2B products and acquiring over 40 new FMCG business customers. Additionally, I built and maintained crucial design systems that ensured UI consistency and efficiently reduced overall redesign time.
2017 – 2021
Salesflo Pvt.Ltd
Design & UX Manager
I independently drove the enterprise UX strategy, which resulted in a massive 74% increase in user growth across web and mobile applications. Crucially, I built the UX and research functions from the ground up, successfully hiring designers and managing both the UX and the creative design teams. This strategic work helped secure $3.1 million in funding by successfully launching three high-impact B2B products and acquiring over 40 new FMCG business customers. Additionally, I built and maintained crucial design systems that ensured UI consistency and efficiently reduced overall redesign time.
Testimonials
Shahmir shines in versatility, adaptability, and mentoring. During his time at Cloudways, he helped us establish the Product Design and Research function. His approach to challenges is nothing short of inspiring, driving our team to greater heights. Shahmir combines a vibrant personality with a genuine dedication to nurturing talent, making our workspace productive and enjoyable. Shahmir is not just a manager; he was a pivotal force in our team. His ability to adapt and unwavering support and positivity make him an incredible asset.
It is my pleasure to recommend Shahmir as a highly energetic and passionate UX professional. Throughout my years in the industry, I have found Shahmir to be exceptionally knowledgeable in UX research, with a keen ability to anticipate and address potential scenarios. His dedication to designing sensible and intuitive user experiences is truly impressive. Furthermore, his background in design and attention to detail in visual aesthetics add great value to any team he is a part of. I wholeheartedly recommend Shahmir to any team seeking a talented and forward-thinking UX professional.
One thing that has always impressed me about Shahmir is his philosophy of "convince or get convinced" by discussing solutions to problems and never enforcing his ideas. It gives a lot of room for learning and develops communication skills - teaching how to articulate rationale better. Shahmir ensures that his team outshines through their work but also has a healthy work-life balance. I've heard him say this often, "My team's success, is my success" which is why he always puts his team in the front when receiving appreciation.
Few people have the opportunity to report to a manager who is also a coach and mentor but I did when I worked with Shahmir at Salesflo. He knows how to bring the best out of each person, and has helped me discover my potential as a creative professional. His unique take on solving complex design problems and contagious creative energy made it a joy to be on his team. With his advanced design knowledge and leadership skills, Shahmir would be an invaluable asset on any team.
Transitioning from academia to user research was no walk in the park, but Shahmir's guidance transformed it into a rewarding experience, helping me adjust to a new industry. Shahmir taught me how to adopt the mindset of a product researcher and thrive in a fast-paced environment. His mentorship allowed me not only to learn about this new field, but also encouraged me to bring fresh insights into our work. I would highly recommend him as he has set a benchmark for exceptional leadership within the product design industry.
I have directly reported to Shahmir for 1.5 years. Working with Shahmir has been an amazing learning opportunity. As a manager, he guides you to navigate the day-to-day challenges and helps set long-term career goals and a plan to achieve them. He has exceptional problem-solving skills which are complemented by his leadership abilities. Shahmir consistently gave 100% of himself to the design team and was critical in ensuring the completion of our projects by the deadline.
Shahmir shines in versatility, adaptability, and mentoring. During his time at Cloudways, he helped us establish the Product Design and Research function. His approach to challenges is nothing short of inspiring, driving our team to greater heights. Shahmir combines a vibrant personality with a genuine dedication to nurturing talent, making our workspace productive and enjoyable. Shahmir is not just a manager; he was a pivotal force in our team. His ability to adapt and unwavering support and positivity make him an incredible asset.
It is my pleasure to recommend Shahmir as a highly energetic and passionate UX professional. Throughout my years in the industry, I have found Shahmir to be exceptionally knowledgeable in UX research, with a keen ability to anticipate and address potential scenarios. His dedication to designing sensible and intuitive user experiences is truly impressive. Furthermore, his background in design and attention to detail in visual aesthetics add great value to any team he is a part of. I wholeheartedly recommend Shahmir to any team seeking a talented and forward-thinking UX professional.
One thing that has always impressed me about Shahmir is his philosophy of "convince or get convinced" by discussing solutions to problems and never enforcing his ideas. It gives a lot of room for learning and develops communication skills - teaching how to articulate rationale better. Shahmir ensures that his team outshines through their work but also has a healthy work-life balance. I've heard him say this often, "My team's success, is my success" which is why he always puts his team in the front when receiving appreciation.
Few people have the opportunity to report to a manager who is also a coach and mentor but I did when I worked with Shahmir at Salesflo. He knows how to bring the best out of each person, and has helped me discover my potential as a creative professional. His unique take on solving complex design problems and contagious creative energy made it a joy to be on his team. With his advanced design knowledge and leadership skills, Shahmir would be an invaluable asset on any team.
Transitioning from academia to user research was no walk in the park, but Shahmir's guidance transformed it into a rewarding experience, helping me adjust to a new industry. Shahmir taught me how to adopt the mindset of a product researcher and thrive in a fast-paced environment. His mentorship allowed me not only to learn about this new field, but also encouraged me to bring fresh insights into our work. I would highly recommend him as he has set a benchmark for exceptional leadership within the product design industry.
I have directly reported to Shahmir for 1.5 years. Working with Shahmir has been an amazing learning opportunity. As a manager, he guides you to navigate the day-to-day challenges and helps set long-term career goals and a plan to achieve them. He has exceptional problem-solving skills which are complemented by his leadership abilities. Shahmir consistently gave 100% of himself to the design team and was critical in ensuring the completion of our projects by the deadline.
Shahmir shines in versatility, adaptability, and mentoring. During his time at Cloudways, he helped us establish the Product Design and Research function. His approach to challenges is nothing short of inspiring, driving our team to greater heights. Shahmir combines a vibrant personality with a genuine dedication to nurturing talent, making our workspace productive and enjoyable. Shahmir is not just a manager; he was a pivotal force in our team. His ability to adapt and unwavering support and positivity make him an incredible asset.
It is my pleasure to recommend Shahmir as a highly energetic and passionate UX professional. Throughout my years in the industry, I have found Shahmir to be exceptionally knowledgeable in UX research, with a keen ability to anticipate and address potential scenarios. His dedication to designing sensible and intuitive user experiences is truly impressive. Furthermore, his background in design and attention to detail in visual aesthetics add great value to any team he is a part of. I wholeheartedly recommend Shahmir to any team seeking a talented and forward-thinking UX professional.
One thing that has always impressed me about Shahmir is his philosophy of "convince or get convinced" by discussing solutions to problems and never enforcing his ideas. It gives a lot of room for learning and develops communication skills - teaching how to articulate rationale better. Shahmir ensures that his team outshines through their work but also has a healthy work-life balance. I've heard him say this often, "My team's success, is my success" which is why he always puts his team in the front when receiving appreciation.
Few people have the opportunity to report to a manager who is also a coach and mentor but I did when I worked with Shahmir at Salesflo. He knows how to bring the best out of each person, and has helped me discover my potential as a creative professional. His unique take on solving complex design problems and contagious creative energy made it a joy to be on his team. With his advanced design knowledge and leadership skills, Shahmir would be an invaluable asset on any team.
Transitioning from academia to user research was no walk in the park, but Shahmir's guidance transformed it into a rewarding experience, helping me adjust to a new industry. Shahmir taught me how to adopt the mindset of a product researcher and thrive in a fast-paced environment. His mentorship allowed me not only to learn about this new field, but also encouraged me to bring fresh insights into our work. I would highly recommend him as he has set a benchmark for exceptional leadership within the product design industry.
I have directly reported to Shahmir for 1.5 years. Working with Shahmir has been an amazing learning opportunity. As a manager, he guides you to navigate the day-to-day challenges and helps set long-term career goals and a plan to achieve them. He has exceptional problem-solving skills which are complemented by his leadership abilities. Shahmir consistently gave 100% of himself to the design team and was critical in ensuring the completion of our projects by the deadline.
Shahmir shines in versatility, adaptability, and mentoring. During his time at Cloudways, he helped us establish the Product Design and Research function. His approach to challenges is nothing short of inspiring, driving our team to greater heights. Shahmir combines a vibrant personality with a genuine dedication to nurturing talent, making our workspace productive and enjoyable. Shahmir is not just a manager; he was a pivotal force in our team. His ability to adapt and unwavering support and positivity make him an incredible asset.
It is my pleasure to recommend Shahmir as a highly energetic and passionate UX professional. Throughout my years in the industry, I have found Shahmir to be exceptionally knowledgeable in UX research, with a keen ability to anticipate and address potential scenarios. His dedication to designing sensible and intuitive user experiences is truly impressive. Furthermore, his background in design and attention to detail in visual aesthetics add great value to any team he is a part of. I wholeheartedly recommend Shahmir to any team seeking a talented and forward-thinking UX professional.
One thing that has always impressed me about Shahmir is his philosophy of "convince or get convinced" by discussing solutions to problems and never enforcing his ideas. It gives a lot of room for learning and develops communication skills - teaching how to articulate rationale better. Shahmir ensures that his team outshines through their work but also has a healthy work-life balance. I've heard him say this often, "My team's success, is my success" which is why he always puts his team in the front when receiving appreciation.
Few people have the opportunity to report to a manager who is also a coach and mentor but I did when I worked with Shahmir at Salesflo. He knows how to bring the best out of each person, and has helped me discover my potential as a creative professional. His unique take on solving complex design problems and contagious creative energy made it a joy to be on his team. With his advanced design knowledge and leadership skills, Shahmir would be an invaluable asset on any team.
Transitioning from academia to user research was no walk in the park, but Shahmir's guidance transformed it into a rewarding experience, helping me adjust to a new industry. Shahmir taught me how to adopt the mindset of a product researcher and thrive in a fast-paced environment. His mentorship allowed me not only to learn about this new field, but also encouraged me to bring fresh insights into our work. I would highly recommend him as he has set a benchmark for exceptional leadership within the product design industry.
I have directly reported to Shahmir for 1.5 years. Working with Shahmir has been an amazing learning opportunity. As a manager, he guides you to navigate the day-to-day challenges and helps set long-term career goals and a plan to achieve them. He has exceptional problem-solving skills which are complemented by his leadership abilities. Shahmir consistently gave 100% of himself to the design team and was critical in ensuring the completion of our projects by the deadline.
Shahmir shines in versatility, adaptability, and mentoring. During his time at Cloudways, he helped us establish the Product Design and Research function. His approach to challenges is nothing short of inspiring, driving our team to greater heights. Shahmir combines a vibrant personality with a genuine dedication to nurturing talent, making our workspace productive and enjoyable. Shahmir is not just a manager; he was a pivotal force in our team. His ability to adapt and unwavering support and positivity make him an incredible asset.
It is my pleasure to recommend Shahmir as a highly energetic and passionate UX professional. Throughout my years in the industry, I have found Shahmir to be exceptionally knowledgeable in UX research, with a keen ability to anticipate and address potential scenarios. His dedication to designing sensible and intuitive user experiences is truly impressive. Furthermore, his background in design and attention to detail in visual aesthetics add great value to any team he is a part of. I wholeheartedly recommend Shahmir to any team seeking a talented and forward-thinking UX professional.
One thing that has always impressed me about Shahmir is his philosophy of "convince or get convinced" by discussing solutions to problems and never enforcing his ideas. It gives a lot of room for learning and develops communication skills - teaching how to articulate rationale better. Shahmir ensures that his team outshines through their work but also has a healthy work-life balance. I've heard him say this often, "My team's success, is my success" which is why he always puts his team in the front when receiving appreciation.
Few people have the opportunity to report to a manager who is also a coach and mentor but I did when I worked with Shahmir at Salesflo. He knows how to bring the best out of each person, and has helped me discover my potential as a creative professional. His unique take on solving complex design problems and contagious creative energy made it a joy to be on his team. With his advanced design knowledge and leadership skills, Shahmir would be an invaluable asset on any team.
Transitioning from academia to user research was no walk in the park, but Shahmir's guidance transformed it into a rewarding experience, helping me adjust to a new industry. Shahmir taught me how to adopt the mindset of a product researcher and thrive in a fast-paced environment. His mentorship allowed me not only to learn about this new field, but also encouraged me to bring fresh insights into our work. I would highly recommend him as he has set a benchmark for exceptional leadership within the product design industry.
I have directly reported to Shahmir for 1.5 years. Working with Shahmir has been an amazing learning opportunity. As a manager, he guides you to navigate the day-to-day challenges and helps set long-term career goals and a plan to achieve them. He has exceptional problem-solving skills which are complemented by his leadership abilities. Shahmir consistently gave 100% of himself to the design team and was critical in ensuring the completion of our projects by the deadline.
Shahmir shines in versatility, adaptability, and mentoring. During his time at Cloudways, he helped us establish the Product Design and Research function. His approach to challenges is nothing short of inspiring, driving our team to greater heights. Shahmir combines a vibrant personality with a genuine dedication to nurturing talent, making our workspace productive and enjoyable. Shahmir is not just a manager; he was a pivotal force in our team. His ability to adapt and unwavering support and positivity make him an incredible asset.
It is my pleasure to recommend Shahmir as a highly energetic and passionate UX professional. Throughout my years in the industry, I have found Shahmir to be exceptionally knowledgeable in UX research, with a keen ability to anticipate and address potential scenarios. His dedication to designing sensible and intuitive user experiences is truly impressive. Furthermore, his background in design and attention to detail in visual aesthetics add great value to any team he is a part of. I wholeheartedly recommend Shahmir to any team seeking a talented and forward-thinking UX professional.
One thing that has always impressed me about Shahmir is his philosophy of "convince or get convinced" by discussing solutions to problems and never enforcing his ideas. It gives a lot of room for learning and develops communication skills - teaching how to articulate rationale better. Shahmir ensures that his team outshines through their work but also has a healthy work-life balance. I've heard him say this often, "My team's success, is my success" which is why he always puts his team in the front when receiving appreciation.
Few people have the opportunity to report to a manager who is also a coach and mentor but I did when I worked with Shahmir at Salesflo. He knows how to bring the best out of each person, and has helped me discover my potential as a creative professional. His unique take on solving complex design problems and contagious creative energy made it a joy to be on his team. With his advanced design knowledge and leadership skills, Shahmir would be an invaluable asset on any team.
Transitioning from academia to user research was no walk in the park, but Shahmir's guidance transformed it into a rewarding experience, helping me adjust to a new industry. Shahmir taught me how to adopt the mindset of a product researcher and thrive in a fast-paced environment. His mentorship allowed me not only to learn about this new field, but also encouraged me to bring fresh insights into our work. I would highly recommend him as he has set a benchmark for exceptional leadership within the product design industry.
I have directly reported to Shahmir for 1.5 years. Working with Shahmir has been an amazing learning opportunity. As a manager, he guides you to navigate the day-to-day challenges and helps set long-term career goals and a plan to achieve them. He has exceptional problem-solving skills which are complemented by his leadership abilities. Shahmir consistently gave 100% of himself to the design team and was critical in ensuring the completion of our projects by the deadline.